* How good will it feel to hold your book in your hands?
* How good will it feel to see your book and your name listed on that Amazon author page?
* How will prospective customers, colleagues and event organizers see you after you become a pubished author and a recognized authority in your area of expertise?
* How will your value as a speaker, coach, expert, professional, or consultant increase when you’re able to list your published book in your bio?
*How many ways will you put your book to work for you to grow your business?
*How many doors will your book open for you?
*How much will your book add to your bottom line by helping you get more customers, more opportunities, more exposure and more reognition as an authority?